Stand out on Google with a free Business Profile

(WITH BONUS $500 GOOGLE VOUCHER!)

"Turn people who find you on Google Search and Maps into new customers with a free Business Profile for your storefront or service area. Personalise your profile with photos, offers, posts, and more."

Anyone who has a local business really must be using Google Business Profile. It's a free offer from Google - but - how do you do it?

Find out with this comprehensive soup-to-nuts guide.

Contents:

     Introduction

1. TL;DR - read this at least!
2. The four reasons to engage with GBP
3. Shortcuts if you don’t have time

     Chapter 1.  Google Business Profile: An Overview

1. What is GBP?
2. Where does a Google Business Profile listing show up online?
3. How consumers use Google Business Profile
4. Who qualifies for a Google Business Profile listing?
5. Ways GBP benefits Consumers
6. How to use Google Business Profile for local marketing
7. How to use Google Business Profile for SEO

     Chapter 2.  Google Business Profile: New features and Updates

1. It’s not going away anywhere
2. Manage GBP Profile directly on Google
3. Google Business Profile Messaging on Desktop

     Chapter 3.  How to Improve Your Google Business Profile Ranking?

1. Why have an optimized Google Business Profile listing?
2. How to optimize your Google Business Profile listing?

• Claim it for your business
• Carefully complete all the sections of your profile
• Keep your Google Business Profile active

     Chapter 4.  How to set up Google Business Profile?

1. Google Business Profile Login
2. Claim Your Business on Google
3. Google Business Profile Categories
4. For Business Locations with Multiple Categories And Departments
5. Verify Business on Google
6. Bulk Locations on Google Business Profile
7. Add Descriptions to Google Business
8. Google Business Profile Photos And Videos
9. Adding Services and Menus on Google Business Profile

     Chapter 5. How To Add Keywords To Google Business Profile?

1. Add Keywords to Your Google Business Profile Description
2. Put Keywords In Your Google Business Profile Posts
3. Get Customers to Put Keywords In Your Reviews
4. Add Keywords In Your Business Q&A Section
5. Don’t Add Keywords to Your Google Business Name
6. How to Change Keywords On Google Business
7. Finding the Right Keywords for Your Google Business Profile Listing

     Chapter  6. GBP Insights and Analytics: How to use them?

1. What Is Google Business Profile Insights?
2. Google Business Profile Analytics: Metrics You Should Know

              i.   How Customers Search For Your Business

              ii.   Where Customers Discover Your Business On Google?

              iii.   What Your Business Is Known For?

     Chapter 7. A Guide to creating winning Google Business Profile Posts

1. Types of Google Business Profile Posts
2. How do you create Google Business Profile posts?
3. Tips To Get The Most Out Of Your GBP Posts

     Chapter 8. Practitioner Listings in Google Business Profile

1. Solo-Practitioner Listing
2. Multiple Practitioners Listing
3. Reviews For Practitioners
4. How To Create A Practitioner Listing On Google Places?

     Chapter 9. Big Mistakes To Avoid With GBP Listing

1. Brand Dilution Diagnosis
2. Address Audit
3. Fighting the ‘Possum’ Filter
4. Phone Number Health Check
5. Google Business Profile Listing Audit
6. Local Signals

     Chapter 10. Everything you need to know about Google Knowledge Panel

1. What is Google Knowledge panel?
2. How to Get A Google Knowledge Panel
3. How to edit google Knowledge Panel?
4. How Is a Business Profile Different from a Google Knowledge Panel?

     Chapter 11. The Complete Guide To Getting Google Reviews

1. Why are Google Reviews Important?
2. How to Track Google Reviews
3. Receiving Google Review Alerts via Email
4. Why Do Google Reviews Disappear?
5. Responding to Your Reviews on Google
6. How to Respond to Reviews Using GBP
7. How to Get More Google Reviews

     Chapter 12. Business Case studies

     Conclusions

This easy to read, all-in-one place, essential 151-page guide brings everything together, allowing you to leverage the power of Google to bring more customers and more revenue to your business!